If
you're a Snapchat addict, you're probably used to seeing the app change
every so often. Recently, the app got a total redesign, especially on
the Discover page, where you now see bigger photos and headlines. And
starting soon, you're also going to see way more advertising, too.
According to AdWeek,
Snapchat will start showing you video ads between your friends'
stories. They've teamed up with movie studios, product manufacturers,
and clothing brands for the big launch. The Verge
notes you can skip the ads like you can elsewhere in the app, and they
won't actually go between snaps in an individual story. Instead, they'll
pop up once you're finished with someone's story and start to move on
to the next one on your list.
The
ads will also look a little different than ads on Discover or on local
stories, and that's because they'll be produced by outside ad agencies,
not by Snapchat's team. On these ads, you can swipe up to see longer
videos, visit the company's site, or download their app. And just like
most other Snapchat ads, they'll have audio and take up your full
screen.
You can expect
the ads to start popping up in a few weeks. And since Snapchat users who
open the app every day reportedly spend 25 to 30 minutes posting and
viewing snaps, that will ad up to a lot of ads—and a big payday for the
company.
From:
Veranda
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